Adresse physique
66 Rue du Sahara El Kala w. El Tarf
Algérie
As part of her field tour of the wilaya of El Tarf, the Minister of Tourism and Handicrafts, accompanied by her delegation, visited the Corail Chaib workshop in the town of El Kala, which specializes in turning red coral into handcrafted jewelry.
A Workshop with a Rich Artisan History
Founded in 1994, the Corail Chaib workshop has established itself as a pioneer in transforming natural coral into traditional Algerian jewelry. After halting its activity in 2001, when coral harvesting was frozen, the workshop resumed work in 2017. Today it continues to create handcrafted pieces while providing jobs for more than 20 skilled artisans.
Valuable Recognition and Concrete Commitments
During her visit, the Minister praised the quality of the pieces on display and the exceptional know-how of artisan Mohamed Chaib. She reaffirmed her ministry’s commitment, in coordination with local authorities, to supporting artisans through:
- Specialized training (including English language courses)
- Better sales and marketing
- Showcasing traditional dress at international fairs
- Safeguarding the cultural heritage passed down by our ancestors
Digital Tools Serving Craftsmanship
The Minister also stressed the importance of digital tools in promoting handcrafted products. She congratulated Corail Chaib on using online platforms to sell its creations, a strategic step toward modernization and opening up to new markets, both in Algeria and abroad.
An Honored Career
Artisan Mohamed Chaib has been honored many times at national and international level, receiving numerous awards in recognition of his commitment to promoting Algeria’s craft heritage.
Looking to the Future
The Corail Chaib team expresses its deep gratitude for this ministerial visit, which is strong moral support and an encouragement to keep moving forward. We reaffirm our commitment to further developing the workshop, promoting Algerian coral, and making traditional craftsmanship shine beyond our borders.
✨ “Corail Chaib: the soul of coral, refinement without borders.” ✨
